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Category Archives: Tips
How to Choose the Right Eco-label for Your Brand | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting
How to Choose the Right Eco-label for Your Brand October 19, 2011 by Jacquelyn Ottman Eco-labels are an excellent way to enhance credibility for green marketing claims, but they are not without risk. While 28% of consumers look to green certification … Continue reading
Advertising Tips & Tricks Q: How much text should I put in my ad? A: An ad should have enough text to inform and convince the reader. Sparse image ads rarely convince readers of anything or prompt them to take … Continue reading
Persuasive Advertising Theories > Free Newsletter: Advanced Creative Skills > Buy Creative Director or Manager CD Sets Every Creative Director should know a little something about advertising theory. “How do these ads work, anyway?” AdCracker does not claim to have … Continue reading
Get Your Subscribers Begging For More Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people … Continue reading
17 Advertising Ideas for Small BusinessesPart 1: Small Business Advertising Beyond Word-of- MouthBy Susan Ward, About.com Guide Advertising Ideas for a New Business Business Advertising Free Small Business Plan Word of mouth is excellent small business advertising – but it’s … Continue reading
1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales… now. One way to accomplish this is to … Continue reading
Local Online Advertising For Dummies From Local Online Advertising For Dummies by Court Cunningham, Stephanie Brown As more consumers look online for local products and services particularly using search engines like Google, Yahoo!, and Bing, local businesses are realizing that … Continue reading