PUMA North America has further reinforced the sportlifestyle company’s commitment to sustainability by announcing their participation in the UPS Carbon Neutral Program, an environmentally responsible shipping program where PUMA, with the help of UPS, can offset the carbon impact for all the company’s UPS shipments direct to consumers via shop.puma.com, to wholesale retail partners as well as UPS packages to domestic and international corporate offices and US retail locations. PUMA, whose mission is to be the most desirable and sustainable sportlifestyle company in the world, adds this program to a long line of efforts under the PUMASafe banner of sustainability programs and activities to reach PUMA’s 2015 sustainability goals.

“Participating in the UPS carbon neutral program is a milestone for PUMA as we continue to grow toward our mission to be the most desirable and sustainable sportlifestyle company in the world,” said Jay Piccola, President and General Manager of PUMA North America. “We are proud to be able to make this service available to our consumers and retail partners, at no additional cost to them, and to further our commitment to collaborate with our partners to find solutions to offset our carbon footprint.”

How does the program work? In the United States, a small fee that may range from $0.05 for a ground package to $0.75 for an international package will be applied to each package. PUMA will cover the fee for all consumers who shop online at the brand’s e-commerce store as well as for packages shipped to wholesale partners around the United States. On shop.puma.com, consumers will be notified via branding throughout the site and at check out. PUMA will also ship all packages to their domestic and international corporate offices via the carbon neutral program, as well as to and from all US PUMA Stores.

UPS carbon neutral shipping will be available to consumers on shop.puma.com beginning this November, just in time for holiday shopping. The remainder of PUMA’s partnership with UPS, for corporate and retail shipping, will begin roll out by early 2012.

Last May, PUMA released its first-ever results from their Environmental Profit & Loss Account (EP&L) and used its findings to better direct its sustainability efforts and initiatives. Partnering with UPS is a move toward reaching the sportlifestyle company’s goals to collaborate with partners across the entire supply chain, address environmental impacts at PUMA’s operations and seek solutions to offset or reduce the company’s carbon levels by 25% by 2015.

UPS launched the carbon neutral program domestically in 2009, and has made incredible advancements to expand the program internationally, and make it accessible to the majority of its consumer base and corporate clients. As a part of the initial launch, UPS purchased high quality certified carbon offsets to fund a variety of projects such as the Garcia River Forest Project, overseen by The Conservation Fund and continues to extend its offset purchases to other regions worldwide. UPS also matched the offset purchases up to $1 million through the end of 2011.
The calculation to measure the carbon (CO2) impact of the customers’ shipments is based on current and historical operational data, including distance and transport mode and a comprehensive carbon inventory.

UPS’s proprietary calculation methodology and processes are verified by Societe Generale de Surveillance (SGS). Additionally, the carbon offset process is certified by The CarbonNeutral Company. The calculator is based on Greenhouse Gas Protocol, the most widely used international standard for carbon accounting and reporting.

UPS carbon neutral complements the company’s sustainable business practices worldwide. These include operational efficiency, conservation initiatives and industry-leading innovations. UPS recently was named by Climate Counts as the leader in the consumer shipping category for the second consecutive year. To learn more about UPS’s total environmental program, go to www.ups.com/responsibility. To learn more about UPS’s carbon neutral product, please go to www.ups.com/carbonneutral.

The partnership between PUMA North America and UPS not only applies to the PUMA brand, but also brands under the PUMA North America banner, including Tretorn and COBRA PUMA Golf, and PPR sister company,Volcom.


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