Social Media

THE GOOD WORD is building Facebook and Twitter accounts for each market we enter this will help us spread the word locally while casting a wider net with our categories.  Steve Schappert expanded his business from a 500 sf office in Brookfield to being the leader in Buyer Broker leads nationwide within 6 months because of his online skills. Steve expects to surpass that mark by a few decimal points this time around.

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Connecticut: Bantam  Bethlehem  Canaan  Bethel  Bridgeport  Bristol  Brookfield   Danbury  Darien  Fairfield   Greenwich  Hamden   Hartford  Kent  Litchfield  Litchfield County  Manchester  Meriden  Monroe  New Canaan  New Fairfield   New Haven   New Milford  New Britain  New Canaan  Newtown  Norwalk   Ridgefield  Southport  Torrington   Southbury  Southport   Stamford   Stratford  Trumbull  Woodbury  Washington  Waterbury  Watertown  Wilton   Woodbury

NY: NYC   Westchester  Dobbs Ferry  Elmsford  Hastings-on-Hudson  Irvington  Mamaroneck  Mount Kisco  Sleepy Hollow  Tarrytown  White Plains  Yonkers  Yorktown Heights

Global: Argentina  Vancouver

 Twitter CT:  Bridgeport  Bristol  Brookfield  Bethel  Danbury  Greenwich  Hartford  Monroe  New Britain  New Canaan  New Haven  New Fairfield  Newtown   New Milford  Norwalk  Middlebury  Ridgefield   Southbury  Stamford  Trumbull  Waterbury   Wilton   Woodbury

Coming soon: Accounting Finance  Cost Reduction  Human Resources  Import Export  Management  Marketing  Money  Research & Development  Retail  Heroes  Survivors  Communication  Media  Family Funny  Gaming  Environment  Medical  Elections  Children Grandparents Parents  Teen  Young Adult  Television  Insurance Beauty Hair Nails  philosophy  psychology  Real Estate  Industrial  Banking

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog “Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” – Dr. Ivan Misner, NY bestselling author & founder of BNI “The only way to put out a social-media fire is with social-media water.” – Ramon DeLeon, managing partner of six Domino’s stores in Chicago “Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks “Think like a publisher, not a marketer.” – David Meerman Scott, “At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.” – Biz Stone, co-founder of Twitter “Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman, “Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO “You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.” – Zia Yusuf, executive vice president for SAP’s global ecosystem and partner group “There’s no need to re-create everything from scratch … Look at some of the early adopters, see what they’ve done and see if it makes sense for your organization. And then think about what you need to do to customize it.” – Dave Fletcher, Utah chief technology officer “Whether something brings them joy or pain, when people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.” – Liana Evans, from post on Search Engine Watch “Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano “Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes president “More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” – Karie Willyerd & Jeanne C. Meister, “Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.” – Brian Solis, Principal of FutureWorks “In some ways, [Facebook] levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say “Hi” to when you pass them on the street.” – Jason Kaufman, research science fellow at Harvard University “Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang, “The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer, vice president of marketing at Threadless “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager “Much like great products, great content will only find the best people to love it if it’s leveraged well.” – Shannon Paul, PEAK6 Online communications manager “We don’t want to create an army of spammers, and we are not trying to turn Facebook and Twitter into one giant spam network. All we are trying to do is get consumers to become marketers for us.” – Joey Caroni, co-founder of advertiser Peer2 “Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran ‘When there’s a buzz out in the blogosphere that your company has shipped a defective product, is closing its doors, or is under investigation, for example, a press release on the wire is no longer the fastest or most effective way to respond.” – Joel Postman, blog for Social Media Today “The bubble hasn’t popped yet and there’s tremendous value in social media. … But it’s wishful thinking to believe that others on the ‘me too’ bandwagon will survive.” – Peter Fader, marketing professor at the University of Pennsylvania’s Wharton School “Twitter is like a tragically hip New York night club. It is a cool, easy way for companies to engage customers in social media. But the experience can be loud and crowded.” – Bob Warfield, CEO of Helpstream “What’s required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.” – Chris Brogan, author of “Trust Agents” “As social media, or whatever you want to label it, becomes more prevalent, there will be blunders. We’re in experimental mode right now.” – Steve Hall, AdGabber founder “Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” – Dallas Lawrence, Levick Strategic Communications “You need to clean out those old sources of your social-media diet that are no longer nourishing, dust the cobwebs off those old connections to keep them polished and valuable, and clean out the dirt from the corners of your social life where you haven’t ventured in months.” – Eric Fulwiler “Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.” – Mitch Joel, president of Twist Image “Hook into someone’s flow [via corporate postings of photos, videos, and other content on web streams before a new product is released].” – Bill Cava, chief technology officer for Ektron “It’s hard to get lice out of your head, and there’s no easy cure for shaking off campaign-based thinking, either.” – David Berkowitz, senior director of emerging media at 360i “Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.” – Mitch Joel, president of Twist Image ‘Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” – Jean-Philippe Maheu, chief digital officer at Ogilvy “Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.” – Seth Godin, Seth’s Blog “We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.” – Michael Fox, founder of Shoes of Prey “New marketing is about the relationships, not the medium.” – Ben Grossman, founder of BiGMarK “Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” – Chris Pirillo, blogger “Attention spans will only decrease as technology breeds laziness and the expectation of rapid solution delivery.” – James Gurd, e-commerce and marketing consultant “If your social strategy relies on advertising in social media, it’s probably better to hang on to your money.” – Taddy Hall, chief operating officer of Meteor Solutions


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