Reading Food Labels is Important To Your Health

The National Organic Program administers the O...

The National Organic Program administers the Organic Seal to products that meet the requirements. (Photo credit: Wikipedia)

If your gramma couldn’t pronounce it, well, you might not want to eat it. With over 80,000 largely untested, man-made chemicals in use today, whole, organic food is still known as one of gramma’s best medicines. Non-organic factory foods, routinely made with chemicals known to increase shelf life and sales, damage our health and make good nutrition difficult for the average shopper. After decades of processed factory foods and man-made chemicals, alarming levels of long lasting, toxic synthetics such as pesticides, fertilizers, antibiotics and hormones are found in our bodies and the biosphere, promoting America‘s health crisis. The effects are self-evident. Join us to hear why reading labels is a simple, positive action we can take to help reduce the pollution that’s affecting our personal health and that of the planet.  Get The Full Story & Resources

Posted in Health, Nutrition | Tagged , , , , , , , | Leave a comment

Good Lovin’ video & Lyrics

Publicity photo of the music group The Rascals.

Publicity photo of the music group The Rascals. (Photo credit: Wikipedia)

All you need is good lovin… so kick back enjoy and sing along!

Good Lovin’ Lyrics

by The Rascals
from The Big Chill Soundtrack

(Good lovin’ . . .)
(Good lovin’ . . .)
(Good lovin’ . . .)

I was feelin’ . . . so bad,
I asked my family doctor just what I had,
I said, “Doctor, . . .
(Doctor . . .)
Mr. M.D., . . .
(Doctor . . .)
Now can you tell me, tell me, tell me,
What’s ailin’ me?”
(Doctor . . .)

He said, “Yeah, yeah, yeah, yeah, yeah,
(Yeah, yeah, yeah, yeah, yeah)
Yes, indeed, all you really need . . .
(Is good lovin’)
Gimme that good, good lovin . . .
(Good lovin’)
All I need is lovin’ . . .
(Good lovin’)
Good lovin’, baby.

Baby please, squeeze me tight . . . (Squeeze me tight)
Now don’t you want your baby to feel alright? (Feel alright)
I said Baby . . . (Baby) . . . now it’s for sure . . . (it’s for sure)
I got the fever, Baby, Baby, but you’ve got the cure
(You’ve got the cure)

I said, “Yeah, yeah, yeah, yeah, yeah,
(Yeah, yeah, yeah, yeah, yeah)
Yes, indeed, all I really need . . .
(Is good lovin’)
Gimme that good, good lovin . . .
(Good lovin’)
All I need is lovin’ . . .
(Good lovin’)
Good lovin’, baby.

Posted in lyrics, music | Tagged , , , | Leave a comment

Spreading Goodness

Life has certainly had its ups and downs over the years. One quote has guided me, “You become what you think about”  Having to recreate myself after the market crash I figured why not keep it simple, I’ll think about good stuff.
The GOOD WORD was born.  Gramps used to ask, “what’s the Good Word?”, Uncle Jim taught me that  people buy from you because they like you and my father taught me everything else about helping others and doing the right thing.

More than ever the world needs GOOD.  I am one but I am hoping the concept catches on. This holiday season, I am asking for your help to simply spread the good word.  THE GOOD WORD  is a multimedia publication that helps people share the good things they do to help others and succeed in business.  Most publications promote tragedy and despair, we offer a breath of fresh air.

There are many ways to promote goodness in the world.  You can make a difference by simply sharing, you can find us on Facebook,  LinkedIn, Pinterest, Twitter, see a  complete list of our media accounts.  You can advertise with us,  You can submit articles about the good things your company does,  You can work with us  and well yeah, as a fledgling business we are also looking for funding to expand our mission of promoting good, green stuff and building The BIOS Center, (a Green Living Museum and our corporate home.)

May the new year embrace you and the ones you love.

Steve Schappert


Posted in About, giving back, Global Citizenship, GOOD | Tagged , , , , , , , , | Leave a comment

BIOS World Peace Tour

heal heartsSteve Schappert, The BIOS WaterCar & Peter Jam team up this summer to promote the BIOS World Peace Tour.

We have created a lecture and music series for elementary schools similar to the presentation Schappert created for the Barkhamsted School that we will take on the road with The BIOS WaterCar to teach Peace through energy independence. We will combine entertainment & education to help create a healthier, greener world for our children. We are looking for venues along our path to team up with to create special events, schools, retailers, restaurants, clubs, concerts, festivals & fairs.   Peter Jam will be this years WaterCar copilot and will be promoting his new album & recent ‘Europe Peace tour’ music video of the song “If You Want”.  Get The Full Story


Posted in Education, Energy, music, Peace | Tagged , , , , , , , , , , | 1 Comment

The Healing Power of Nature

An effort to inspire all people on their life path for the strengthening of heart, mind, and soul.

The beauty and truth of our being, the human being, is that we are not separate from any of the good of the loving creation within our spiritual essence.  Our living body is complete—subject to the laws of Nature, as our being (as in human being) is in transcendence (living interconnectedness) with all of living creation.
Free Download available only on THE GOOD WORD

Wholistic Villanelles

Food To Life Protecting You: Sonnets For Life


Posted in Chiropractic, chiropractic, food, green living tips, Health, holistic, humor, Life, Love, Nutrition, Philosophy | Tagged , , , , , , , | Leave a comment

Introducing Your Media Explosion

Crowd of Smiling People

Your Ad Can Be Featured in Print, Online and in Social Media All For One Low Discount Package Price!  Now you can promote your business to 500,000 – 700,000 people in print with color, for as little as $175 with no payments or interest for 6 months!

Here Is What You Get When You Order Today!

  • 100,000 Full Color Print Copies Will Be Seen By 500,000 – 700,000 People: Each copy will be seen by 5-7 people, because they are delivered to local establishments, schools, hospitals and businesses in Western CT .  (Kent, Sherman, Washington, Warren, Litchfield, New Milford, New Fairfield, Brookfield, Bridgewater, Bethel, Newtown, Danbury, Ridgefield, Redding, Wilton, New Canaan, Norwalk, Stamford, Bridgeport, Southport, Westport, Greenwich, Southbury, Woodbury, Watertown, Waterbury, Thomaston. You receive up to 1000 copies for your customers!
  • Online Article: Your ad includes a featured article up to 2000 words with 1-2 images on our website forever.  The article will increase your search-ability and give you good publicity because you are featured with other noble, like-minded businesses.  Link to this from your site to increase popularity in the search engines and increase your exposure.
  • Online Ad:  The print publication is available online, your ad will be uploaded as soon as your payment is received to increase your exposure. Your ad will be included in our promotional efforts.
  • Social Media: The publication and your ad will be featured on our Facebook, LinkedIn, Twitter and Pinterest, accounts.  Our 135 Twitter accounts & 36 Facebook pages reach 100,000 people each week, your message will travel wide, far & local.
  • Custom Packages: Every business is different, we can create a custom, cost effective program for you!


  • Recycle/Reuse:  Each copy will feature the recycle logo asking people to pass the good word on to a friend.  DO NO THROW THIS AWAY, PLEASE SHARE WITH A FRIEND!  Our printing facility is powered by wind!
  • Photo Contest Ensures Your Message Will Travel Wide & Far:  Each copy of THE GOOD WORD is an ambassador of peace, we will send 100,000 copies out into the world to spread good feelings.  The photo contest will ask people to take a picture of themselves with a copy of THE GOOD WORD. The winner will receive a free 4″ ad, a $700 value.  The winner will be determined based on originality and total distance from Connecticut.  All photos will be featured on THE GOOD WORD  forever.
  • Longer Shelf Life: This is the first official edition and it will start as a quarterly publication, giving your ad plenty of time to be seen over and over again.
  • Advertise Today, Don’t Pay Til May: Your campaign begins immediately however we offer 3 months of advertising with no payments or interest for 6 months.

View the PDF of the sales draft for January 2013

July 2012 edition premiered as the playbill  for Greenfest


1″ Ad: $175

Feature stories: Story must qualify from an editorial $300

2″ ad: full color with logo 140 characters about the good things you do, web address and phone $375

4″ Ad: All the above and more about you $700 4″ ads are placed on the upper half of the publication on a first come first serve basis.

Advertorial: upper half of back page $850

Sample of power point presentationNotice: We only publish good stuff, thought provoking, emotionally stimulating content that  focuses on creating excitement, love, laughter and attraction. People want to buy from people they like and people like people that make them feel good about themselves and life in general.  Our readers are looking for kind, caring people like you to do business with, so let’s get started!
Warning: You will get more traffic hanging  a banner on the latest car bombing article, but what is the connection between your business and the bombing?
  • You can’t get this package or this kind of exposure anywhere else!
  • The price can’t be beat! 
  • We have very limited space on the front and back, that’s it, and when it’s gone it’s gone for 3 months! 
  • Order right now and you have no payments or interest for 6 months!


Click Here To Get Started!  or Call Steve Schappert  RIGHT NOW!

203-994-3950    EMAIL


Posted in Advertising | Tagged , , , , , , , | Leave a comment


American Flag“I’m Not Afraid, so take my hand now is the time to free this land, democracy- tyranny whats the difference, nothing but words, you gotta open your mouth to be heard”                             – Steve Schappert

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.” With this faith, we will be able to hew out of the mountain of despair a stone of hope. With this faith, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. – Martin Luther King

“why do you just sit there, don’t you care
all the apathy and bull shit is more than I can bare
I’m here to inspire you create a fire in you
renew passion and desire for you” – Steve Schappert

With this faith, we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day. And this will be the day — this will be the day when all of God’s children will be able to sing with new meaning: My country ’tis of thee, sweet land of liberty, of thee I sing. Land where my fathers died, land of the Pilgrim’s pride, From every mountainside, let freedom ring!               – Martin Luther King

“They may take our lives, but they will never take our freedom” – William Wallace

so take my hand invite a fan be everything you can
democrats and republicans what’s in a name when it’s all the same

I’m tellin ya right now its up to me and you
we gotta see this through and there’s so much to do

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela

we need energy, we want ecology cant wait for the fix, its just not likely
so help me or bite me I know it’s a pain, but we can’t refrain
today is the day, there is no other way
tell a friend, pass on the story, remember the days of faded glory

“Friends can help each other. A true friend is someone who lets you have total freedom to be yourself – and especially to feel. Or, not feel. Whatever you happen to be feeling at the moment is fine with them. That’s what real love amounts to – letting a person be what he really is.” – Jim Morrison

“All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope.”  – Winston Churchill

will you pass it on to your children will you begin
will you take a stand or take command
say yes and start to demand

a better life can be found but not by standin round
i kick and scream but all I get are lies
and broken dreams

“A hero is someone who understands the responsibility that comes with his freedom.”-  Bob Dylan

“Every human has four endowments- self awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom… The power to choose, to respond, to change.” – Stephen Covey

I need something real it’s how I feel
so I’ll keep on talking, i’m crawling, I’m walking
but God knows I aint balkin

cuz I’ll do what it takes and I’ll make mistakes
go ahead and kick me in the head
cuz I wont break

I’m gonna stick to my guns keep pushin till its done
love or hate me just don’t matter
aint gonna make me any sadder

cuz I’m a man with a mission
and my colors don’t run

~ Steve Schappert

May you all dance in the moonlight, smile with the risin sun and live like


Posted in Freedom | Tagged , , , , , , , | 1 Comment

The 20 best weight loss super foods

Looking for an easy way to lose a few pounds? We’ve got the program. It’s simple, and it works. So get with it.

By Lisa Dorfman, M.S., R.D. Published June 20, 2002
Media: The 20 Best Weight-Loss Foods

Many runners would like to lose a pound or 2. Maybe 5. Maybe more. Why? That’s easy: to feel better, look better, improve their health, and run farther and faster.

However, losing weight can be surprisingly difficult. In fact, national health surveys show Americans in general are getting fatter. Sure, regular runners should be ahead of the pack, but many are still losing the weight-gain war.

What you need is a simple plan. Here it is, in just two parts: (1) Make a little more time to run; (2) Concentrate on a handful of dietary changes that, over the course of a year, can produce significant weight-loss results.

Below we’ve listed 20 great diet changes that you’ll find easy to achieve. Many of them will help you cut 100 calories or more from a single serving. Now do the math. Say you eat this particular food or meal three times a week. That’s 100 x 3 x 52, or 15,600 calories saved in a year. Which comes to almost 5 pounds, since you’ll lose one pound for every 3,500 calories cut from your food intake.

Make another food substitution, and you’re up to 10 pounds. Beyond that, the sky’s the limit. Here’s your meal-by-meal planner. Don’t skip breakfast. A good breakfast is the most crucial part of any healthy weight-loss effort, as it revs up your energy level and metabolism for the full day.

Homemade raisin bran
Description: Mix one cup of Total cereal, a packet of raisins, and 1 cup nonfat milk. This simple home recipe with 244 calories fortifies you with 100 percent of the Daily Value for most vitamins and minerals, boosts your protein intake by 12 grams, and gives you a sweet, natural fiber and sugar source.
You’ll Save: 50 calories, 6 teaspoons of sugar, and 5 grams of fat compared with ready-to-serve raisin bran doused with a cup of 2-percent milk.

Scrambled whites with greens
Description: This low-fat, scrambled-egg alternative provides 54 grams of high-quality dietary protein in just 255 calories. First, spray your frying pan with fat-free Pam. Then pour the equivalent of four servings of Eggology egg whites (or Second Nature or Egg Beaters egg whites) in a bowl and blend with 1/2 cup spinach and 1/2 cup mushrooms. Heat the pan until the Pam starts to bubble, pour in the eggs, and fry until the eggs are nearly dry.
You’ll Save: 40 calories, 100 milligrams of cholesterol, and 13 grams of fat compared with two normal scrambled eggs.

Balanced Diet Shake
Description: For something cool, tasty, and nutrient-filled in the morning, try a shake or smoothie. The Balanced Diet nutritional drink provides 180 calories with lots of complex carbohydrates, vitamins, and minerals in a naturally flavored French vanilla or chocolate royale. Each serving includes 5 grams of dietary fiber and 10 grams of soy, or 40 percent of the daily minimum now recommended by the American Heart Association.
You’ll Save: 60 calories daily and nearly 6 grams of fat compared with many other similar drinks.

Frozen fruit smoothie
Description: You can prepare your own personal antioxidant-filled fruit smoothie like the following one that runner Bruce Shapiro used to lose 30 pounds over the last few years. Combine and blend: one cup frozen, unsweetened blueberries; 1/2 banana; 1/4 cup wheat germ; and water.
You’ll Save: 200 calories for each 2- to 3-cup serving, compared with many store-bought and canned smoothie beverages.

Toasted plain Lender’s Bagel with natural jam
Description: Sure, a frozen bagel can’t match a fresh one, but it’s easier to obtain for many people, and a little toasting brings it to near perfection. Just spread with your favorite natural jam.
You’ll Save: Anywhere from 160 to 360 calories and more than 10 grams of fat compared with similar bagels bought at Dunkin’ Donuts and other outlets where the bagels are spread with cream cheese.
Lunch is the second-most-important meal of the day in your weight-loss plan. It boosts your energy level and regulates your metabolism to keep you on an even keel.

Boca Burger Grilled Vegetable burger
Description: This zesty, soy-based vegetarian alternative to the high-saturated-fat American BBQ staple contains hints of zucchini, red-bell pepper, garlic, onion, and even a couple of cheeses. It tastes great and provides a good dose of protein. Add some lettuce, tomato, ketchup, or your other favorite toppings, and you’ll hardly notice the difference from the traditional burger.
You’ll Save: Up to 180 calories and 19 grams of fat compared with a typically-grilled 3-ounce beef burger.

Alvarado Street sprouted wheat tortilla
Description: It’s easy to make your own delicious wrap and save hundreds of calories. With this tasty, organic, whole-wheat tortilla you’ll have no trouble fixing a quick, hearty lunch. Boost your vitamin and mineral intake by loading on a handful of greens, shredded carrots, tomato, and peppers along with grilled chicken, lean meat, turkey, or a bean-based filler.
You’ll Save: Anywhere from 50 calories and 5 grams of fat to much more if you customarily buy a commercial wrap drowning in mayo, oily toppings, or greasy chicken.

Subway roast beef sub sandwich
Description: Can’t live without meat? You don’t have to. Meat is a great source of protein, iron, and several important minerals, and the Subway lean 6-inch roast beef sub contains just 264 calories and 4.5 grams of fat in a meal perfectly balanced with lettuce, tomato, and vegetables.
You’ll Save: Nearly 100 calories and 12 grams of fat compared with a tuna salad sub, and more than 20 grams of fat compared with the classic meatball sub.

Health Valley chili 
Description: The right soup is always a great part of your weight-loss arsenal. This can of fat-free chili is tasty, easy to prepare, and filled with healthy fiber.
You’ll Save: 200 calories and 22 grams of fat compared with other prepared and restaurant chilis.

Tossed salad with croutons instead of salad dressing.
Description: You know that green salads make an important contribution to your day’s eating, but you’ve probably never thought of them as an expression of art and adventure. Here’s your chance. Instead of drenching your salads in high-fat dressings, decorate them with croutons, beans, or fruit.
You’ll Save: 100 calories and 28 grams of fat when you add 1 ounce of croutons and 1/2 cup of beans, peas, and raisins to your salad in place of 1 ounce of an oil-based dressing. You’ll also increase your intake of iron, folic acid, Vitamin C, and fiber.

Everybody has a snack attack at one time or another, and there’s no reason to fight it. Research shows that those who snack when hungry eat less later and control their weight better. Just be sure you eat healthy, low-fat snacks such as the ones that follow.

Frozen grapes, blueberries, and/or bananas
Description: Frozen cold sweet fruits are refreshing, satisfying, nutritious, and taste “smooth” or even creamy like many fat-filled desserts. They’re easy to store in your freezer, whether store bought or picked-by-you-and-your-family and then frozen. Because of their texture, temperature, and consistency, they taste sweet, and alert your body to stop eating before you’ve overdone it.
You’ll Save: 80 calories when you compare a whole 12-ounce bag of frozen blueberries to a small serving of TCBY frozen yogurt, and 200 calories and 14 grams of fat when you compare a frozen banana with a 1/2 cup of Ben and Jerry’s.

Dried papaya, mango, and/or dates
Description: For a sweet taste that mimics a piece of candy, try a dried-fruit snack. Raisins are the most popular, but these papayas, mangos, and dates will provide your daily dose of vitamin C, plus some vitamin A and iron. They require more chewing time than raisins, and will satisfy most people in a smaller quantity than raisins, which are easy to overeat.
You’ll Save: 100 to 150 calories for 4 to 6 pieces when compared with a handful of raisins or other dense, sugary foods and candies.

Glenny’s Apple Cinnamon Low-Fat Soy Crisps
Description: Available in two-serving bags, these crunchy cinnamon treats will satisfy your sweet tooth while setting you back just 150 calories for 28 crisps. Also available in lightly salted and onion flavor, each bag contains 10 grams of soy protein (The American Heart Association recommends 25 to 50 grams of soy protein each day for heart health) plus 200 percent of your daily vitamin C need, 20 percent of your iron need, and 10 percent of your calcium need.
You’ll Save: 150 calories and 15 grams of fat compared with graham-cracker snack treats.
A satisfying dinner will help you avoid a late-night pigout. The best dinners are high in complex carbohydrates, and low in fat. The carbohydrates will help you sleep better, and also fuel your morning workout.

Spaghetti squash
Description: When prepared, the spaghetti squash actually resembles a plate of spaghetti, so you can add all your favorite sauces and toppings. Rich in fluids (about 92.3 percent water), carbohydrates, fiber, potassium, Vitamin C, and pantothenic acid (a B vitamin), spaghetti squash makes an ideal, low-calorie entre that’s still filling. (Note: This is not, however, the best way to carbo-load for a marathon, or resupply your leg muscles after a hard workout. For that, you’ll want a traditional plate of pasta, heavy on the spaghetti, and light on the sauces.)
You’ll Save: 200 calories compared with 2 cups of wheat spaghetti.

Papadini, hi-protein, pure-lentil bean pasta
Description: This delicious, wheat- and gluten-free pasta has a unique, appealing taste, and shouldn’t trouble runners whose stomachs are sensitive to regular pastas. It also has 5 more grams of protein per serving than traditional pasta, and is richer in iron, folic acid, and other B-vitamins necessary for metabolizing carbohydrates, proteins, and fats for energy. When you prepare Papadini pasta as a vegetable primavera, tossed with peas, beans carrots, tomatoes, and corn, you get as much protein as a chicken or steak dinner without the excess fat, cholesterol, and calories.
You’ll Save: 20 calories per 2-ounce serving compared with traditional wheat pastas.

Idaho Supreme potato pasta
Description: Here’s another wheat- and gluten-free alternative to the real McCoy. Potato-based pasta is a delightful, high-complex-carbohydrate, high-fiber wheat alternative. The Idaho Supreme pasta is made from organic potatoes to help preserve the Vitamin C, calcium, and iron necessary for strong, healthy running.
You’ll Save: 20 calories per 2-ounce serving compared with traditional pastas.

Advantage\10 pizza
Description: This delicious pizza alternative featuring grilled vegetables was designed by low-fat health guru Dean Ornish. You can practically eat the whole pie for the same number of calories you get from one or two slices at your local pizzeria.
You’ll Save: 250 calories and more than 20 grams of fat compared with most restaurant or supermarket pizzas.

Barbara’s Mashed Potatoes
Description: They’re not a full meal, of course, but these easy-to-prepare mashed potatoes in a box make a great, high-carbohydrate, low-fat “comfort” dish to go with your meal. Prepare them with nonfat milk, water, a little salt, and nonfat margarine.
You’ll Save: 50 calories and 6 grams of fat compared with a 1-cup serving of traditional mashed potatoes.
It’s normal and natural to want something sweet after dinner. Especially if you’ve been training hard. Since chocolate has recently been shown to contain powerful antioxidants, why not indulge a little?

Haagen-Dazs chocolate sorbet
Description: Who ever thought Haagen-Dazs would make it into this article? But it does. This richly chocolate frozen treat manages to taste creamy without containing any fat at all. Sure, it’s sugary, but at least you’re getting some protein and fiber as well.
You’ll Save: 100 calories and 15 grams of fat per serving compared with HD’s chocolate fudge ice cream.

Chocolate Dreams cookies
Description: A meringue-type version of the traditional chocolate chip cookie, this one lets you gobble down 5 cookies for under 30 calories and no fat. Bonus: You get two grams of protein as well.
You’ll Save: At least 150 calories and 9 grams of fat compared with just 3 regular chocolate chip cookies.

Via Runner’s World

Click here to learn The top five negative-calorie health foods that burn fat while making you feel full…and the benefits of sea salt.

Posted in food, Health, holistic, Nutrition, Weight Loss | Tagged , , , , , , , , | 1 Comment

The Four Things People Really Want

People can change with proper motivation but human nature doesn’t change, we all want what we want, when we want it and don’t want to admit it’s true. Here are the four things people really want and why.  Feel free to apply it to life or your next marketing campaign.

Grandfather Holds Newborn#1: Emotion
Are you a robot or a human being? Human beings need emotional arousal, electrification, participation, and stimulation.  What is life without the feeling of being alive? The four strongest emotions that are conducive to marketing are:
Excitement: Who doesn’t like to have fun?  I know I do, so show people having fun and link your product or service.
Love: Ahhhh we all long to be loved and if you are lucky you will meet someone that longs to love.  Deep love can bring a smile or a tear and those memories can be a motivating force in ones life long after the experience. Show family or loved ones interacting with each other and create a strong link to your product…Show the love!
Laughter: Sales can be like a good movie, if your gonna make’m cry you better make’m laugh or there is no happy ending!
Sex: Ok, I’m hoping I don’t have to explain this one, so just use your imagination as to why people want it.  If you want to use it to sell you won’t be the first, but you could strive for the best.  The big promise for most target audiences is that the product or service will make you more attractive to whoever you are attracted to.   The pretty girl, the hot guy or  the couple in some state of attraction while showcasing your product…timeless and effective, but choose your audience wisely.

Mature Senior Businessman Rubbing his Temples#2: Psychological Relief
People always want to feel better, even if they are having a great day there is always a list. This isn’t necessarily good or bad it’s simply human and makes us who we are. Show someone in some state of discomfort and how your product or service can help them with the head ache, tooth ache or fingers crazy glued to their cheek bones…I hate that one!

Man Standing in Spotlight

#3: Higher Status
Human nature doesn’t change much from high school,  the world gets divided into groups and we all want to feel we are accepted and appreciated. Three ways to achieve an image of higher status (keep in mind it’s  a moving target) :

Celebrity Endorsements: People like the sense of familiarity and association with celebrities. (Well, if he put his name on it, it must be good!)
High Price: Start high, then give them a compelling reason to buy now if they meet a desire criteria that helps you, this way you both win, which is actually the goal of every transaction. People want to get a deal, and tend to associate high price with higher-quality products and services.
Association: Show people in a high-status situation using your product or service, similar to an endorsement.

I'm Not Happy!#4: What They Can’t Have
How many sad country songs have been written about not knowing what you got till it’s gone. The child only wants the one toy in the play room that someone else is playing with.  Yup part of being human is being a little crazy! Show that your product or service is desirable and in demand, people want what they think they can’t have and what others do have.

By Steve Schappert based on Rick Ott’s course on “Creating Demand” available through Nightingale Conant.

Posted in Advertising, sales training | Tagged , , , , , , , | Leave a comment

Sex & Sciatica: Confessions of Don Giovanni

Cover of "Mozart - Don Giovanni / Hampson...

Cover via Amazon

The Referral:

Dear Dr. Whelan, January 3, 2006
I am referring a Mr. Giovanni to your office. Donny has been recounting his sexual exploits to me with great glee, with the exception of his recent bout with debilitating sciatica, which is, of course, without aforesaid glee, although he is adapting. Clearly, there appears to be no psychologically detectable defect in him that would point to his onset of sexual dysfunction—though he is quite interesting in his views of societal ills, as he recounts his painful, yet truthful, experiences. The problem seems to be essentially physical in nature, as he is also complaining of low back pain. Dr. Whelan, see if you can find one of those (how do you call it?) “subterraneans” in his body.
Most respectfully referred,
Randy Banter, M.D., F.A.C.S.
Specializing in the state of the art diagnosis of flaccid genitalia associated with episodic low back trauma.

The Thank You Note

Dear Dr. Randy Banter, January 5, 2006 Thank you for referring Don Giovanni to my beautiful office at the heels of the Berkshires. Don presented to my office on all fours, crawling in with his debilitating sciatica. He cried that he was “used to the position, but not the condition.” He seems to have a sense of humor—and rhyme. As you may know (or have suspected), there is a connection between the low back and the genitalia.
Doctors of Chiropractic across the country have had success with patients regaining potency, usually as a byproduct of the adjustments—the gentle vertebral alignments to correct back pain. (My first such case was a man in his 70’s, almost 20 years ago, soon after I opened my office. He thanked me profusely—insisting his wife did too). I will examine Don to detect a subluxation in his spine—which may be causing both his back pain and the pinching of the nerve roots to his genitalia.

Timothy Ross Whelan M.A., D.C.
Doctor of Chiropractic

Testimonial by D. G

I originally went to see Dr. Whelan because of this @#*^ng! lower back problem which led to “radiating pain into my lower leg.” (It was getting to the point of
debilitation and consequently ruining my reputation.) He said that he was happy to see me and said that my “reputation” had preceded me. He was very gracious.
I told him that in fact I was a very spiritual man, in spite of what he may have heard, and then cited some of my favorite scriptural passages (cf), even though I am at times very “frank” in my speech. The Doc insisted that my speech was not frank but “vulg”—before I shut him up.

I then reminded the Doc that every ten-year old going to public schools in Europe and America has heard these words, and that today the girls are getting worse than the boys. Less than one month later I told the Doc over and over again at each visit how absolutely thrilled I was with my steady recovery under his handson spine adjustment care. Actually it didn’t surprise me (being a spiritual man)—even though I saw twelve other specialists who said I had to go under the knife (who also said they’d do the operation for nothing if I’d let them in on my secret—Get lost, scumbags!)

Getting back to Dr. Whelan, knowing that he is also a world un-renowned writer, I told the Doc that I’d like him to put into print some of my recent engagements—they total over a thousand at last count. Coming from a highly romantic background, I insisted that my encounters be encapsulated in poetry, words and sentiment not altered—as my friend Henry David Thoreau had said, to say it in hard words, since otherwise the familiarity, intensity, and intimacy of my encounters would be lost forever.

The Doc first said, “No way, Jose!”—and he was definitely emphatic, and would have scared sh*tless any normal human, but after I made pointed reminders to him of my family business relations in Sicily, he came around, if you know what I mean, and reluctantly agreed, saying he would have to painfully adjust the words from my mouth in order to best align the poetry into the form he would be reporting from my mouth, to reenact the events for time immemorial, which I was requesting. I said that that would be all right so long as it had a strong classical sound to it and lent itself to a nice ping pong, sing-song quality—kinda like Petrarch’s and Shakespeare’s sonnets—but easier and quicker to read— sorta like the headlines with the hot spots and a little action thrown in.

He asked me if I would respect fewer syllables per line than the typical ten. I said, “Oh baby, yes!” He asked if the abab cdcd efef gg rhyme scheme would be to my liking. “Hallelejuh, I chimed.” He asked if I would like the meter to be trochaic, dactyllic, anapestic, or iambic. I said that it would mean the most to me to go with the traditional, time-honored ~x~ iambic form.

He kept questioning me to make sure he did everything to my liking. I guess I roughed him up a little too much. Finally—as it was getting so late, with several wealthy dates waiting, in different Inns—I whipped off a poem, rhyming it abab all the way through and put my foot down, saying that this poem shall serve as the Prefaccio Amore of the book. I said the poems shall be called “sexonnets”, because they are six syllables in line length and fourteen lines—like a sonnet—you know, traditional and newfangled at the same time. (Of course, by now you all know that, along with all my conquests of the fairer sex, I was deeply involved with spreading Freemasonry throughout all of Europe, before I became flabbergasted with that scene.

Some of the fairest of my conquests were the frauleins of Deutschland. There, both words for “six” and “sex” are spelled s-e-x — so I guess that’s where the meter, line, and rhyme got me going). I pressed the Doc saying, “Get started or kiss your cuyones goodbye!” Under this duress the book got underway. I said I would fill in some drawings about the chiropractic (as I understand it—according to my framework) and anatomy he was insisting I learn—because of my back pain and sciatica. I said I’d add some drawings myself of things I found important along the way, you know, on the level . . . He wasn’t taking anymore—all he did was nod.

Bless him.   – Don Giovanni

Download the complete book by Dr. Timothy Ross Whelan  for free only on THE GOOD WORD!

Posted in books, chiropractic, Health, holistic, humor, Poetry | Tagged , , , , , , , | Leave a comment