Tag Archives: Advertising Age

Saving our planet; one bag at a time » The Green Marketing niche grows during recession also

The Green Marketing niche grows during recession also Advertising Age recently carried an article about how green marketing as a niche was saving advertisers and consultants from the overall recession. The green marketing area is a growth zone at the … Continue reading

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Survey Finds Consumer Economic Priorities Trump Environment | News – Advertising Age

here comes the sun “A company needs to lead the way in educating business about affodable Green.  That is the goal of The Green Marketing Company.” Greenwashing Skepticism Down, but so Are Consumer Concerns GfK Survey Finds Economic Priorities Trump … Continue reading

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Survey: People Getting Smarter About Going Green | GoodWorks – Advertising Age

Survey: People Getting Smarter About Going Green WPP Companies Find New Interest in Autos, Energy, Technology By: Karen Egolf Bio RSS feed  Published: June 13, 2011 Consumers around the world are getting smarter about going green and are looking to … Continue reading

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Social Media & Marketing Guide 2011 | Advertising Age

Image via Wikipedia Ad Age’s Guide to Social Media & Marketing Social media offers marketers exciting new opportunities to connect with consumers. With these possibilities comes an increasingly complex array of products and services that can turn the bright new … Continue reading

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5 Steps to Forging a Green Marketing Path | GoodWorks – Advertising Age

Don’t Let Skepticism Stifle Green Marketing 5 Steps for Gaining Consumer Trust Despite Greenwashing Fears By: Jacquelyn Ottman Bio  RSS feed Published: August 04, 2011  inShare45  J. Ottman Ask businesses why they don’t tout green achievements more often, and their answer will … Continue reading

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