Tag Archives: Consumer

Statistics Every Cause Marketer Should Know – Cause Marketing Forum

Statistics Every Cause Marketer Should Know By David Hessekiel, Cause Marketing Forum If you’re a cause marketer, you undoubtedly need quick access to research to support your daily work. Here are some statistics from 2008 to 2011 that shed new … Continue reading

Rate this:

Posted in cause marketing | Tagged , , , , , , , | 3 Comments

Why Education is Key to Green Marketing Success | Sustainability Marketing, The New Rules of Green Marketing Book

Jacquie Ottman‘s Green Marketing Blog Why Education is Key to Green Marketing Success October 26, 2011 by Jacquelyn Ottman Given the complexities of greening, properly educating consumers can make the difference in the success of a campaign. One green marketer who learned the … Continue reading

Rate this:

Posted in Green Marketing | Tagged , , , , , , , | 1 Comment

What Is Green Marketing – Green Marketing – Green Marketing Definition

Green Marketing By Susan Ward, About.com Guide Definition: What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced … Continue reading

Rate this:

Posted in Green Marketing | Tagged , , , , , , | 4 Comments

Focus On Consumer Self-Interest to Win Today’s Green Customer | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Focus On Consumer Self-Interest to Win Today’s Green Customer October 05, 2011 by Jacquelyn Ottman If your green ads showcase the now tiresome images of babies, daisies, and planets, your messages will likely be irrelevant to mainstream consumers. Eco-imagery may have … Continue reading

Rate this:

Posted in Green Marketing | Tagged , , , , , , , | 5 Comments

What Is Green Marketing – Green Marketing – Green Marketing Definition

Green Marketing By Susan Ward, About.com Guide Definition: What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced … Continue reading

Rate this:

Posted in Green Marketing | Tagged , , , , , , , , , , | 1 Comment

5 Steps to Forging a Green Marketing Path | GoodWorks – Advertising Age

Don’t Let Skepticism Stifle Green Marketing 5 Steps for Gaining Consumer Trust Despite Greenwashing Fears By: Jacquelyn Ottman Bio  RSS feed Published: August 04, 2011  inShare45  J. Ottman Ask businesses why they don’t tout green achievements more often, and their answer will … Continue reading

Rate this:

Posted in Green Marketing | Tagged , , , , , , , , | Leave a comment