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Tag Archives: Cause marketing
Statistics Every Cause Marketer Should Know – Cause Marketing Forum
Statistics Every Cause Marketer Should Know By David Hessekiel, Cause Marketing Forum If you’re a cause marketer, you undoubtedly need quick access to research to support your daily work. Here are some statistics from 2008 to 2011 that shed new … Continue reading
Posted in cause marketing
Tagged African American, Boston Consulting Group, Cause marketing, Consumer, Generation Y, marketing, Millennial, United States
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Cause Marketing
The Growth of Cause Marketing Corporate cause sponsorship will grow 5% in 2011 to hit $1.7 billion, predicts the IEG Sponsorship Report. In 2010, corporate cause sponsorship was up 6.7% to $1.62 billion, making it the fastest growing sponsorship category that IEG … Continue reading
Content Search – Cause Marketing Forum
The Growth of Cause Marketing Corporate cause sponsorship will grow 5% in 2011 to hit $1.7 billion, predicts the IEG Sponsorship Report. In 2010, corporate cause sponsorship was up 6.7% to $1.62 billion, making it the fastest growing sponsorship category that IEG … Continue reading
Why CM for NPOs – Cause Marketing Forum
WHAT’S IN IT FOR MY NONPROFIT ORGANIZATION? In today’s challenging economic environment, nonprofit leaders recognize the need to diversify funding sources and develop business alliances that enable them to more effectively and efficiently accomplish their missions. BENEFITS Cause marketing partnerships can help … Continue reading
Legal Overview – Cause Marketing Forum
Legal Legal overview by Ed Chansky, Others The Better Business Bureau Standard 19 The Attorneys General Report **NEW Recorded Course** Contemporary Cause Marketing Legal Issues There are often legal implications and considerations when entering into a cause marketing arrangement. According … Continue reading
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