People Buy From People They Like And People Buy Based On Emotion
Emotional Direct Response Advertising converts the web surfer into a friend and a customer. People will analyze things but in the end, it is emotion that gets them to take action. More than price or anything else, people will buy from people they like on a consistent basis from people they like that offer superior service. Be Passionate If you are passionate about what you do, it becomes infectious. We are passionate about what we do and we hold a firm belief that no matter how big or small your organization is, we can help you create a spark, ignite your soul and identify the core reasons you are passionate about what you do, that is what we need to convey to the customer, because that is what inspires and sells! If you want to make a change you need to take action.
via The Green Marketing Company: Green Marketing.
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